Please note that developing a Business Model Canvas is NOT required prior to our Foundation Course. However, if an entrepreneur has already developed a Business Model Canvas (or similar) they will have a head start on creating an Investment Summary, or “read me pitch.” The Investment Summary is the first major learning module in the Foundation Course and covers more topics specific to investors than the Business Model Canvas.
We recommend this book after the student/entrepreneur has completed the Pitch Creator Foundation Course because it does not cover the “read me pitch,” and (in our opinion) does not spend enough time on some of the basics. However, Part 1 of this book is a great resource for advanced slide deck topics like graphic design, writing style, story telling and pitch practice exercises. Part 2 is about how to raise money and does a comprehensive job of explaining strategies for founders to connect with advisers and investors including email scripts and step by step instructions for networking.
In the video linked below, the slide topics and order are different than those on our website. However, if you have worked through the Foundation Course and presented to investors a few times, the video covers some advanced skills/topics and could give you some ideas on alternate ways to present information to your audience. The following is the link to a ~15 minute video by David Rose.
After you have worked through the Pitch Creator Foundation Course and practiced it, Malcom Lewis’ blog may give you some insights on advanced slide topics on the slide deck (“listen to me pitch”). Please note that the slides and the order they appear are different than what is taught in our Foundation Course. However, after you have completed the Foundation Course we encourage you to continue to adapt your pitch to different audiences and as your business changes over time. Therefore, this blog gives you a chance to learn advanced topics and a second approach to the slide deck and potentially adapt some of that to your verbal pitch going forward.
By Brad Feld and Jason Mendelson
This book it is a great compliment to our Foundation Course because it covers important tangential topics like legal issues, the term sheet, the capitalization table, how venture capital funds work, and negotiation tactics.
By David Rose
If you are raising an angel round, this book will help you to “know your audience,” and “put yourself in their shoes.”
By Jeffrey Bussgang
If you are raising a venture capital round, this book is an overview of the venture capital industry and how it works from an insider.
Here’s the Pitch (2012)
By Martin Soorjoo
Book on pitching in general. Has advanced topics that will be helpful when you pitch investors.
1) The example slide decks below do not have the same slides, or slide order, as our learning materials.
2) We are not recommending them as complete or perfect examples.
We recommend you work through our online, self-study Foundation Course to learn the, “how and the why,” of both types of pitches you will need to pitch investors and raise capital for your company. Then, use the examples below to continue to adapt your slide deck presentation to different audiences and as your business changes over time.
Series B decks:
MixPanel Series B deck; $65 million raise
10/20/30 rule By Guy Kawasaki
How To Create A Great Investor Pitch Deck For Startups Seeking Financing Forbes by Richard Harroch , Contributor
How to Be ‘Pitch Perfect’: 5 Essential Elements for Your Pitch Deck By Scott Schwertly
Can You Help Me With This? Advising On Pitch Decks Aug 2015 By Christopher Mirabile; adapted from an article originally published by the author in Inc. Magazine
What Every Entrepreneur Should Know About Pitching By Pascal Finette