BEFORE  Our Online, Self-study Course

Before the entrepreneur has completed our Foundation Course, the Business Model Canvas and its derivatives (Business Model Generation, Leanstack, and others) can be great learning tools.

Please note that developing a Business Model Canvas is NOT required prior to our Foundation Course.  However, if an entrepreneur has already developed a Business Model Canvas (or similar) they will have a head start on creating an Investment Summary, or “read me pitch.”  The Investment Summary is the first major learning module in the Foundation Course and covers more topics specific to investors than the Business Model Canvas.

AFTER Our Online, Self-Study Course

After the entrepreneur has completed our Foundation Course, the resource we highly recommend for further study is a book called, “Get Backed,” by Evan Behr and Evan Loomis.

We recommend this book after the student/entrepreneur has completed the Pitch Creator Foundation Course because it does not cover the “read me pitch,” and (in our opinion) does not spend enough time on some of the basics.  However, Part 1 of this book is a great resource for advanced slide deck topics like  graphic design, writing style, story telling and pitch practice exercises. Part 2 is about how to raise money and does a comprehensive job of explaining strategies for founders to connect with advisers and investors including email scripts and step by step instructions for networking.

Video – Advanced Pitch Presentation

In the video linked below, the slide topics and order are different than those on our website. However, if you have worked through the Foundation Course and presented to investors a few times, the video covers some advanced skills/topics and could give you some ideas on alternate ways to present information to your audience. The following is the link to a ~15 minute video by David Rose.

Article – Advanced Slide Deck

After you have worked through the Pitch Creator Foundation Course and practiced it, Malcom Lewis’ blog may give you some insights on advanced slide topics on the slide deck (“listen to me pitch”).  Please note that the slides and the order they appear are different than what is taught in our Foundation Course. However, after you have completed the Foundation Course we encourage you to continue to adapt your pitch to different audiences and as your business changes over time. Therefore, this blog gives you a chance to learn advanced topics and a second approach to the slide deck and potentially adapt some of that to your verbal pitch going forward.


Venture Deals – Be Smarter than Your Lawyer and Venture Capitalist

By Brad Feld and Jason Mendelson

This book it is a great compliment to our Foundation Course because it covers important tangential topics like legal issues, the term sheet, the capitalization table, how venture capital funds work, and negotiation tactics.


Angel Investing – the Gust Guide to Making Money and Having Fun Investing in Startups

By David Rose

If you are raising an angel round, this book will help you to “know your audience,” and “put yourself in their shoes.”


Mastering the VC Game

By Jeffrey Bussgang

If you are raising a venture capital round, this book is an overview of the venture capital industry and how it works from an insider.


Here’s the Pitch (2012)

By Martin Soorjoo

Book on pitching in general. Has advanced topics that will be helpful when you pitch investors.

Pitch Deck Examples

Please note:

1)  The example slide decks below do not have the same slides, or slide order, as our learning materials.

2) We are not recommending them as complete or perfect examples.


We recommend you work through our online, self-study Foundation Course to learn the, “how and the why,” of both types of pitches you will need to pitch investors and raise capital for your company.  Then, use the examples below to continue to adapt your slide deck presentation to different audiences and as your business changes over time.


Early-round decks:

Facebook’s original deck (2004)

Air BnB (angel round)

Mint (pre-launch)

Buffer (angel round $500k)


Foursquare (first deck)


Series B decks:

MixPanel Series B deck; $65 million raise

LinkedIn Series B deck (2004)


5 Epic Fails in Pitching   Posted by Dave Parker


10/20/30 rule  By Guy Kawasaki


How To Create A Great Investor Pitch Deck For Startups Seeking Financing  Forbes by Richard Harroch , Contributor


How to Be ‘Pitch Perfect’: 5 Essential Elements for Your Pitch Deck  By Scott Schwertly


Can You Help Me With This? Advising On Pitch Decks Aug 2015 By Christopher Mirabile; adapted from an article originally published by the author in Inc. Magazine


What Every Entrepreneur Should Know About Pitching  By Pascal Finette

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